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Digest No. 8 | Mobile trends

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News digest for marketing and advertising professionals.
Week No. 8
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Dear Clients, CMBaltic presents 8th week's news review. Curated for marketing and advertising professionals:

News

Unorthodox influencer marketing

Mobile technologies are taking over the contemprorary technology space. Facebook and Snapchat are creating their mobile incubators; as well 56% of webpages are viewed from mobile, conservative Reuters are creating mobile campaigns and agencies are plotting many use cases on how mobile is going to disrupt the future. And yet 80% of marketing agencies do not have a mobile strategy.
That's why here are 4 mobile marketing ideas and an advice on how to plan your mobile strategy.

+ You can even use Tinder for promotion
+ Pokemon Go is still up-and-running and still gathering sponsorships

Oscar's award ceremony ads

Already this Sunday there is an Oscar's award ceremony, so some ads from there:  + This ad's scenography deserves an Oscar!  #Escher
+ Most watched ads of this week
 
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Mājaslapa

Have a nice week,

CREATIVEMEDIABALTIC

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