AdTech & MarTech
Advertising and marketing technology currently hav egained more attention than a while ago: AdWeek now has dedicated a section for it and there are a couple of specific websites focusing solely on that. The main difference between these two is that the AdTech is focusing on a media type revenue model, by trying to acquire and resell the ads, whilst MarTech is more often developing the software which improves the quality of work for the marketeers, and usually charge on a subscription manner. The best examples in AdTech would be Google Display Network or TubeMogul; and Mailchimp, Hootsuit or Infor.am for the MarTech side. Here is a more in-depth comparison between the two categories.
Newest topics in these genres cover chatbots first achievements, as well the AI development in marketing, and the newest targeting options in, for instance, Spotify (choose the time of the day) or SoundCloud (soon programmatic will be global).
In any case, we can see a strong development on both industries, yet, exactly MarTech is taking the leading role, so we definitely recommend you to follow the upcoming trends.
+ Full spectrum of all marketing technologies (infographic)