Digest No. 29 | New Ways Of Influencers

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News digest for marketing and advertising professionals.
Issue No. 29
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Dear Clients, CMBaltic presents 29th news review in 2017. Curated for marketing and advertising professionals:


News in influencer marketing

Influencer marketing is still exceedingly popular: Axe uses it Hoping to Get Young Men to Use Hair ProductsMarriot gives Snapchat glasses to show a more intense experience; however, Instagram now allows you to livestream as an influencer. It turns out that still 43% of companies are experimenting with the influencer marketing. And it is currently debated that in a long run going for the celebrity tweets will not pay off. Therefore, the most optimal is to either build long-term relationships with industry professionals with an opinion. Or you can work with microinfluencers. Interestingly, for instance in Latvia, all influecers classify under this term. Therefore, here is an advise on how to create your own white label microinfluencer network.

Yet remember, they are people with opinions, not walking ad banners.
Use it in your interests! 

+ A more precise review on different types of influencers
+ Unilever fools their influencers in this great ad
+ The metrics for influencer marketing are steadily getting more reliable

3 long-form pieces

+ Volvo partners with a stylish architect

Have a nice weekend,





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