Millenials generation
Currently millenials are becoming the generation with the largest consumption. However, it turns out that they do not love the brands and more enjoy utility and brands that understand their communication (here are the favorite brands). As well as, it seems that this generation sees brands more as an extension to them, and as a tool to improve their personal brand. In parallel, this generation starts to have children. That changes the parent consumption habits, for instance, by seeing a dog as a way to prepare for kids, as well as, they are throwing away the idea of helicopter parenting.
+ Millenials generation really do not like badly designed apps |
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