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Digest No. 32 | Experiential Marketing

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News digest for marketing and advertising professionals.
Issue No. 32
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Dear Clients, CMBaltic presents 32nd news review in 2017. Curated for marketing and advertising professionals:

News

Experiential marketing

Experiential marketing is a marketing strategy with a direct communication with your client, empowering them to interact with your brand or it's experience. Main idea is for user to want to be involved, and serve as an brand ambassador. A while ago, this strategy seemed rather costly. However, nowadays with the expansion of social media, especially user-generated content, the experiential marketing took off, and currently all the largest companies are investing in it. That's why here are  8 best event marketing ideas.

+ These are the latest campaigns in this trend!

3 kind campaigns

+ McDonalds collaborates with one of the strangest cartoons in the world
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Mājaslapa

Have a nice weekend,

CREATIVEMEDIABALTIC

 

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