Virtual Reality in marketing
Many new things are happening within VR and AR fields. Facebook is creating first games for their VR platform; Toyota works on VR with robots and IMAX is creating the first VR cinema. Currently, the field is mainly focused on large companies, however, small innovative players are also taking action. It currently seems that VR in marketing will progress from storytelling to storyliving. And it seems that already currently by using VR you can generate more positive results, such as better engagement and connection. That's why it's important to delve into this and understand how to create campaigns, and what are the potential use cases from other brands.
+ This is the go-to VR event in Latvia |
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