News Return to news list Digest No. 34 | Digital Transformation In The Changing Times 2017-12-20 Media news Read Digest in Latvian News digest for marketing and advertising professionals. Issue No. 34 View this email in your browser Dear Clients, CMBaltic presents 34th news review in 2017. Curated for marketing and advertising professionals: News Translating Facebook's new ad policy manifesto Amazon brings Alexa to workplace Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge YouTube’s messy fight with its most extreme creators Digital transformation Usually digital transformation represents digitalization within business and organisation. This time we are going to talk about marketing. And it seems to be a topical issue, considering that Vatican hired accenture for digitalization; and Lego hired "digital-first" agency for campaigns. What does digital marketing mean in this context? It is smart use of various technological opportunities, such as chatbots, smart devices, as well as virtual reality and machine learning. Many of these technology use-cases are overhyped, hence, it is important to understand: How Will Digital Transformation Change the Marketing Funnel? 5 Market Forces That Are Driving Digital Transformation And gain 5 Dos and Don’ts of Digital Transformation + Many more articles on this topic can be found at MarketingWeek + Here are 50 persons, who can teach you a thing or two about digital transformation + Digital transformation is mainly about becoming more user friendly Some ads that perfectly use the digital playground This Brand’s Clever Silent Autoplay Facebook Ads Look Like Little 1920s Silent Films Spotify Fact-Checked 2017’s Hit Songs, Looking for Fake News The Real Story Behind Steak-umm’s Delightfully Weird Twitter Account How Spotify Makes Its Data-Driven Outdoor Ads, and Why They Work So Well + 6 Savvy Uses of Digital That Made Out-of-Home Ads Stand Out in 2017 Facebook MÄjaslapa Have a nice weekend, CREATIVEMEDIABALTIC
Digest No. 34 | Digital Transformation In The Changing Times 2017-12-20 Media news Read Digest in Latvian News digest for marketing and advertising professionals. Issue No. 34 View this email in your browser Dear Clients, CMBaltic presents 34th news review in 2017. Curated for marketing and advertising professionals: News Translating Facebook's new ad policy manifesto Amazon brings Alexa to workplace Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge YouTube’s messy fight with its most extreme creators Digital transformation Usually digital transformation represents digitalization within business and organisation. This time we are going to talk about marketing. And it seems to be a topical issue, considering that Vatican hired accenture for digitalization; and Lego hired "digital-first" agency for campaigns. What does digital marketing mean in this context? It is smart use of various technological opportunities, such as chatbots, smart devices, as well as virtual reality and machine learning. Many of these technology use-cases are overhyped, hence, it is important to understand: How Will Digital Transformation Change the Marketing Funnel? 5 Market Forces That Are Driving Digital Transformation And gain 5 Dos and Don’ts of Digital Transformation + Many more articles on this topic can be found at MarketingWeek + Here are 50 persons, who can teach you a thing or two about digital transformation + Digital transformation is mainly about becoming more user friendly Some ads that perfectly use the digital playground This Brand’s Clever Silent Autoplay Facebook Ads Look Like Little 1920s Silent Films Spotify Fact-Checked 2017’s Hit Songs, Looking for Fake News The Real Story Behind Steak-umm’s Delightfully Weird Twitter Account How Spotify Makes Its Data-Driven Outdoor Ads, and Why They Work So Well + 6 Savvy Uses of Digital That Made Out-of-Home Ads Stand Out in 2017 Facebook MÄjaslapa Have a nice weekend, CREATIVEMEDIABALTIC
