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Digest No. 35 | Marketing Technology Trends In 2018

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News digest for marketing and advertising professionals.
Issue No. 35
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Dear Clients, CMBaltic presents 35th news review. Curated for marketing and advertising professionals:

News

Technology trends of year 2018

Technology trends of 2018:
 - Computers have eyes
 - Algorithms and recommendation mechanisms take over marketing's role
 - Machine learning learns to collaborate with people,
 - Augmented reality provides new opportunities

However, the most interesting trend is that "physical fights back".
It means that people more care about personal touch. They increasingly care about stories and content. They increasingly care about the customer service, as well as the values and identity of the company.  Therefore, we should aim to use technology to create more personal experience. 

Overall, I can agree that 'marketing needs smart people to use cool technology to warm human hearts'.

+18 technology trends for year 2018

Campaigns trying to create an illusion

+ 5 creative brand ideas of this week
+ International women's day ad from The Economist
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Mājaslapa

Have a nice weekend,

CREATIVEMEDIABALTIC

 

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