News Return to news list Digest No. 36 | Values 2018-03-31 Media news Read Digest in Latvian News digest for marketing and advertising professionals. Issue No. 36 View this email in your browser Dear Clients, CMBaltic presents 36th news review. Curated for marketing and advertising professionals: News Facebook turns off ad targeting tool based on third party data LinkedIn is making in-feed video ads available to all companies soon Magic Leap ships first devices to developers Values Easter is the time to think about values. And it happens so that values is one of the trends of 2018. Nowadays, people start expecting companies to care and be ethical. Companies need to care about the elections, gender equality and hate in newspapers. It is shown that people wouldn't care if 74% of the companies would disappear; however, companies with "values" are doubling their market values. There are many ways to tackle it: firstly self-audit the values and then define your personality and purpose. Then you should be authentic or even make your CEO as an activist. + 5 great examples on how brands took the stance + There now is an Instagram coloring book for "March for our lives" protest This weeks campaigns that show their values This museum shows that they encourage the discussion about what is contemporary art Apple shows that they care about curiosity, fun and education This medtech company shows that it cares about lives + The great snapchat egg hunt in augmented reality is under way Facebook MÄjaslapa Have a nice weekend, CREATIVEMEDIABALTIC
Digest No. 36 | Values 2018-03-31 Media news Read Digest in Latvian News digest for marketing and advertising professionals. Issue No. 36 View this email in your browser Dear Clients, CMBaltic presents 36th news review. Curated for marketing and advertising professionals: News Facebook turns off ad targeting tool based on third party data LinkedIn is making in-feed video ads available to all companies soon Magic Leap ships first devices to developers Values Easter is the time to think about values. And it happens so that values is one of the trends of 2018. Nowadays, people start expecting companies to care and be ethical. Companies need to care about the elections, gender equality and hate in newspapers. It is shown that people wouldn't care if 74% of the companies would disappear; however, companies with "values" are doubling their market values. There are many ways to tackle it: firstly self-audit the values and then define your personality and purpose. Then you should be authentic or even make your CEO as an activist. + 5 great examples on how brands took the stance + There now is an Instagram coloring book for "March for our lives" protest This weeks campaigns that show their values This museum shows that they encourage the discussion about what is contemporary art Apple shows that they care about curiosity, fun and education This medtech company shows that it cares about lives + The great snapchat egg hunt in augmented reality is under way Facebook MÄjaslapa Have a nice weekend, CREATIVEMEDIABALTIC
