Recently Pokemon Go has gained a lot of popularity - 231 million people talked about it on Facebook; and it is competing in popularity with Rio Olympic games.
Therefore, several important questions arise:
What is Pokemon Go? Why is it so successful?
What can be learned from it? Can I use it for marketing? (and Infographic on that)
Overall, it is complicated. Yet - it does not seem that this craze is going to stop, so start getting used to it.
+ Marriott Is Sponsoring One Guy's Quest to Catch All the Pokemon