Marketing communication strategy

Effective marketing communication requires a well-planned strategy. Deciding on a marketing communications strategy involves some key decisions about who the customer is, how to contact the consumer, and what the message there should be. These questions can be answered using a three stage process:

SEGMENTATION - dividing the marketing into distinct groups

TARGETING - deciding which of these groups to communicate with, and how to talk to them

POSITIONING - how the product or brand should be perceived by the target groups

MESSAGING - delivering a specific message in order to influence the target groups

Almost every business in the world will deal with advertising at some point, whether it is a listing in the catalogue, or a billboard on the streets. Whatever you're planning, the strategic thinking behind all advertising is essentially the same – get to know your audience, target them efficiently, and position your brand in the way that will benefit your business.  

Developing a marketing communications strategy consistent with your budgetary realities and sales goals is the first step in our working relationships with you. Every campaign has a budget and we are proud to deliver the best value for money that can be achieved. 


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