Symmetrical Marketing
Users come to your website to learn more about your product, right? No.
People come to your website to solve their problem! And you need to offer the fastest way how they can solve it. This process has three interconnected parts. First of all, it is important that you have thought about the nuances in your landing page - whether it will look good and serve the user. Secondly, it is important to make the page easy to comprehend - one of the best options being the "blink test". If people cannot understand what your product is about in 5 seconds, then your page is definitely not easy to use. Lastly, it is important to send the ad with the same message as the page shows. If your Google or Facebook ad talks about a special, new product, then it does not make sense that they are redirected to the generic brand's homepage. You need to manage your user's expectations, and that's why the symmetrical messaging is so important. |
|
