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Social media audience interest trends from month to month are different, and top of the most influential brand is a kind of barometer of society. November chart shows significant increase in the involvement of experienced media brands, in December - the banking and consumer services brands, but in January popularity of public institutions and astrology related brands.
TV channel audience in January 2014. In January channel TV3 was the most watched, and devoted 10.2% of the total TV dedicated viewing time. The second most watched was channel LTV1, the time viewing share of 9.7%, while the third - channel LNT with 9.6% of the watching time.
The research results reveal that the Internet in the last 6 months have been used by an average of 70% or 1,203,000 of Latvian residents aged from 15 to 74 years. It should be noted that during the last year Latvian Internet users’ number has remained unchanged since the 2012th the corresponding period of the Internet in the last 6 months had used an average of 70% of the Latvian population.
Market, social and media research agency TNS Latvia has compiled TV advertising volume for September 2013